{"id":5510,"date":"2015-07-21T22:00:00","date_gmt":"2015-07-21T22:00:00","guid":{"rendered":"https:\/\/sitio2.utopiasl.eu\/2015\/07\/21\/clece-sadjudica-lexplotacio-publicitaria-de-lintercanviador-davenida-de-america\/"},"modified":"2024-10-01T08:20:17","modified_gmt":"2024-10-01T08:20:17","slug":"clece-sadjudica-lexplotacio-publicitaria-de-lintercanviador-davenida-de-america","status":"publish","type":"post","link":"https:\/\/clece.es\/ca\/2015\/07\/21\/clece-sadjudica-lexplotacio-publicitaria-de-lintercanviador-davenida-de-america\/","title":{"rendered":"Clece s\u2019adjudica l\u2019explotaci\u00f3 publicit\u00e0ria de l\u2019intercanviador d\u2019Avenida de Am\u00e9rica"},"content":{"rendered":"<p><em><strong>Madrid, 22 de juliol del 2015.<\/strong><\/em> Des de l&rsquo;1 de juliol passat, l&rsquo;empresa Clece Out Of Home (OOH) s&rsquo;encarrega de l&rsquo;explotaci&oacute; publicit&agrave;ria de l&rsquo;intercanviador d&rsquo;Avenida de Am&eacute;rica, un dels nusos de transport m&eacute;s transitats de Madrid.<\/p>\n<p>Concretament, Clece OOH disposa, a Avenida de Am&eacute;rica, d&rsquo;un circuit digital complet que consta de 110 pantalles situades a les d&agrave;rsenes i a les zones d&rsquo;espera. <em>&laquo;El temps mitj&agrave; de perman&egrave;ncia dels viatgers en aquests espais acostuma a ser de 10 minuts. Una espera que segur que es far&agrave; m&eacute;s entretinguda gr&agrave;cies a la difusi&oacute; i a la visualitzaci&oacute; de missatges publicitaris atractius, a m&eacute;s de la comunicaci&oacute; de missatges i informaci&oacute; que pugui ser d&rsquo;utilitat per als usuaris dels mitjans de transport&raquo;, <\/em>explica Concha Mach&iacute;n, gerent de Clece OOH.<\/p>\n<p>Amb aquest projecte, Clece es consolida en el sector de la publicitat exterior en els principals intercanviadors de la capital, en incorporar el d&rsquo;Avenida de Am&eacute;rica a d&rsquo;altres que la companyia ja gestionava, com el de Plaza Castilla i Pr&iacute;ncipe P&iacute;o. En aquests, Clece OOH ofereix suports de gran format, convencionals i digitals que permeten aportar informaci&oacute; d&rsquo;ajuda als viatgers i contribueixen que les campanyes publicit&agrave;ries d&rsquo;anunciants i marques tinguin m&eacute;s visibilitat i abast.<\/p>\n<p>Els intercanviadors s&oacute;n espais de gran inter&egrave;s publicitari situats en zones estrat&egrave;giques de la ciutat on conflueix un gran nombre de p&uacute;blic en un mateix espai, entre els viatgers procedents de diferents mitjans de transport (metro, autobusos, Renfe, entre d&rsquo;altres) i les persones que passen pel carrer.<br \/>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madrid, 22 de juliol del 2015. Des de l&rsquo;1 de juliol passat, l&rsquo;empresa Clece Out Of Home (OOH) s&rsquo;encarrega de l&rsquo;explotaci&oacute; publicit&agrave;ria de l&rsquo;intercanviador d&rsquo;Avenida de Am&eacute;rica, un dels nusos de transport m&eacute;s transitats de Madrid. Concretament, Clece OOH disposa, a Avenida de Am&eacute;rica, d&rsquo;un circuit digital complet que consta de 110 pantalles situades a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[247],"tags":[],"class_list":["post-5510","post","type-post","status-publish","format-standard","hentry","category-noticies-comunicacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clece s\u2019adjudica l\u2019explotaci\u00f3 publicit\u00e0ria de l\u2019intercanviador d\u2019Avenida de Am\u00e9rica - Clece<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clece.es\/ca\/2015\/07\/21\/clece-sadjudica-lexplotacio-publicitaria-de-lintercanviador-davenida-de-america\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clece s\u2019adjudica l\u2019explotaci\u00f3 publicit\u00e0ria de l\u2019intercanviador d\u2019Avenida de Am\u00e9rica - Clece\" \/>\n<meta property=\"og:description\" content=\"Madrid, 22 de juliol del 2015. Des de l&rsquo;1 de juliol passat, l&rsquo;empresa Clece Out Of Home (OOH) s&rsquo;encarrega de l&rsquo;explotaci&oacute; publicit&agrave;ria de l&rsquo;intercanviador d&rsquo;Avenida de Am&eacute;rica, un dels nusos de transport m&eacute;s transitats de Madrid. 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