{"id":4778,"date":"2015-07-21T22:00:00","date_gmt":"2015-07-21T22:00:00","guid":{"rendered":"https:\/\/sitio2.utopiasl.eu\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/"},"modified":"2024-10-01T08:17:30","modified_gmt":"2024-10-01T08:17:30","slug":"clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange","status":"publish","type":"post","link":"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/","title":{"rendered":"Clece awarded contract to manage advertising at Avenida de Am\u00e9rica transport interchange"},"content":{"rendered":"<p><em><strong>Madrid, 22 July 2015<\/strong><\/em> &ndash; Since 1 July the Clece company Out Of Home (OOH) has been in charge of advertising management at the Avenida de Am&eacute;rica interchange, one of the busiest transport hubs in Madrid.<\/p>\n<p>Specifically, Clece OOH has a full digital circuit at Avenida de Am&eacute;rica featuring 110 screens located in the departure bays and waiting areas.<em> &ldquo;The average time travellers spend in these spaces is around ten minutes&quot;<\/em>, explains Concha Mach&iacute;n, the Clece OOH general manager. <em>&ldquo;This waiting time will undoubtedly be more entertaining now, with attractive advertising messages on display, as well as communicating messages and information that may be useful for transport users.&rdquo;<\/em><\/p>\n<p>With this project, Clece is strengthening its position in the outside advertising sector in the main interchanges in Spain&rsquo;s capital city, by adding the Avenida de Am&eacute;rica hub to the interchanges the company already runs, such as those at Plaza Castilla and Pr&iacute;ncipe P&iacute;o. Clece OOH provides large-format displays in both conventional and digital varieties that can be used to provide useful passenger information and increase the visibility and reach of publicity campaigns for advertisers and brands.<\/p>\n<p>Interchanges are very attractive areas for advertising, located in strategic areas of the city where large numbers of people converge in the same place, either as passengers using the various modes of transport (metro, buses, rail, etc.) and people passing in the street.<br \/>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madrid, 22 July 2015 &ndash; Since 1 July the Clece company Out Of Home (OOH) has been in charge of advertising management at the Avenida de Am&eacute;rica interchange, one of the busiest transport hubs in Madrid. Specifically, Clece OOH has a full digital circuit at Avenida de Am&eacute;rica featuring 110 screens located in the departure [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[245],"tags":[],"class_list":["post-4778","post","type-post","status-publish","format-standard","hentry","category-news-comunicacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clece awarded contract to manage advertising at Avenida de Am\u00e9rica transport interchange - Clece<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clece awarded contract to manage advertising at Avenida de Am\u00e9rica transport interchange - Clece\" \/>\n<meta property=\"og:description\" content=\"Madrid, 22 July 2015 &ndash; Since 1 July the Clece company Out Of Home (OOH) has been in charge of advertising management at the Avenida de Am&eacute;rica interchange, one of the busiest transport hubs in Madrid. Specifically, Clece OOH has a full digital circuit at Avenida de Am&eacute;rica featuring 110 screens located in the departure [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/\" \/>\n<meta property=\"og:site_name\" content=\"Clece\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CleceSociedadAnonima\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-21T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T08:17:30+00:00\" \/>\n<meta name=\"author\" content=\"Manuel Quintana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Clece_\" \/>\n<meta name=\"twitter:site\" content=\"@Clece_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel Quintana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/clece.es\\\/en\\\/2015\\\/07\\\/21\\\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clece.es\\\/en\\\/2015\\\/07\\\/21\\\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\\\/\"},\"author\":{\"name\":\"Manuel Quintana\",\"@id\":\"https:\\\/\\\/clece.es\\\/es\\\/#\\\/schema\\\/person\\\/d2e0cbcc4c37c86ab7c1ee12dd9ca013\"},\"headline\":\"Clece awarded contract to manage advertising at Avenida de Am\u00e9rica transport interchange\",\"datePublished\":\"2015-07-21T22:00:00+00:00\",\"dateModified\":\"2024-10-01T08:17:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/clece.es\\\/en\\\/2015\\\/07\\\/21\\\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\\\/\"},\"wordCount\":256,\"publisher\":{\"@id\":\"https:\\\/\\\/clece.es\\\/es\\\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clece.es\\\/en\\\/2015\\\/07\\\/21\\\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\\\/\",\"url\":\"https:\\\/\\\/clece.es\\\/en\\\/2015\\\/07\\\/21\\\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\\\/\",\"name\":\"Clece awarded contract to manage advertising at Avenida de Am\u00e9rica transport interchange - Clece\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clece.es\\\/es\\\/#website\"},\"datePublished\":\"2015-07-21T22:00:00+00:00\",\"dateModified\":\"2024-10-01T08:17:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clece.es\\\/en\\\/2015\\\/07\\\/21\\\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clece.es\\\/en\\\/2015\\\/07\\\/21\\\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clece.es\\\/en\\\/2015\\\/07\\\/21\\\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/clece.es\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Clece awarded contract to manage advertising at Avenida de Am\u00e9rica transport interchange\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clece.es\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/clece.es\\\/es\\\/\",\"name\":\"Clece\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/clece.es\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clece.es\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/clece.es\\\/es\\\/#organization\",\"name\":\"Grupo Clece\",\"url\":\"https:\\\/\\\/clece.es\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/clece.es\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sitio2.utopiasl.eu\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Logotipos_filiales_Clece_logotipo.png\",\"contentUrl\":\"https:\\\/\\\/sitio2.utopiasl.eu\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Logotipos_filiales_Clece_logotipo.png\",\"width\":5000,\"height\":5000,\"caption\":\"Grupo Clece\"},\"image\":{\"@id\":\"https:\\\/\\\/clece.es\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/CleceSociedadAnonima\\\/\",\"https:\\\/\\\/x.com\\\/Clece_\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/clece-sa\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/clece.es\\\/es\\\/#\\\/schema\\\/person\\\/d2e0cbcc4c37c86ab7c1ee12dd9ca013\",\"name\":\"Manuel Quintana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ef55aed519439bb51078cd519542b9e82b3317a78b489372d5725085de18c6c2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ef55aed519439bb51078cd519542b9e82b3317a78b489372d5725085de18c6c2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ef55aed519439bb51078cd519542b9e82b3317a78b489372d5725085de18c6c2?s=96&d=mm&r=g\",\"caption\":\"Manuel Quintana\"},\"url\":\"https:\\\/\\\/clece.es\\\/en\\\/author\\\/manuelq\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Clece awarded contract to manage advertising at Avenida de Am\u00e9rica transport interchange - Clece","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/","og_locale":"en_US","og_type":"article","og_title":"Clece awarded contract to manage advertising at Avenida de Am\u00e9rica transport interchange - Clece","og_description":"Madrid, 22 July 2015 &ndash; Since 1 July the Clece company Out Of Home (OOH) has been in charge of advertising management at the Avenida de Am&eacute;rica interchange, one of the busiest transport hubs in Madrid. Specifically, Clece OOH has a full digital circuit at Avenida de Am&eacute;rica featuring 110 screens located in the departure [&hellip;]","og_url":"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/","og_site_name":"Clece","article_publisher":"https:\/\/www.facebook.com\/CleceSociedadAnonima\/","article_published_time":"2015-07-21T22:00:00+00:00","article_modified_time":"2024-10-01T08:17:30+00:00","author":"Manuel Quintana","twitter_card":"summary_large_image","twitter_creator":"@Clece_","twitter_site":"@Clece_","twitter_misc":{"Written by":"Manuel Quintana","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/#article","isPartOf":{"@id":"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/"},"author":{"name":"Manuel Quintana","@id":"https:\/\/clece.es\/es\/#\/schema\/person\/d2e0cbcc4c37c86ab7c1ee12dd9ca013"},"headline":"Clece awarded contract to manage advertising at Avenida de Am\u00e9rica transport interchange","datePublished":"2015-07-21T22:00:00+00:00","dateModified":"2024-10-01T08:17:30+00:00","mainEntityOfPage":{"@id":"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/"},"wordCount":256,"publisher":{"@id":"https:\/\/clece.es\/es\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/","url":"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/","name":"Clece awarded contract to manage advertising at Avenida de Am\u00e9rica transport interchange - Clece","isPartOf":{"@id":"https:\/\/clece.es\/es\/#website"},"datePublished":"2015-07-21T22:00:00+00:00","dateModified":"2024-10-01T08:17:30+00:00","breadcrumb":{"@id":"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/clece.es\/en\/2015\/07\/21\/clece-awarded-contract-to-manage-advertising-at-avenida-de-america-transport-interchange\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/clece.es\/es\/"},{"@type":"ListItem","position":2,"name":"Clece awarded contract to manage advertising at Avenida de Am\u00e9rica transport interchange"}]},{"@type":"WebSite","@id":"https:\/\/clece.es\/es\/#website","url":"https:\/\/clece.es\/es\/","name":"Clece","description":"","publisher":{"@id":"https:\/\/clece.es\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clece.es\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/clece.es\/es\/#organization","name":"Grupo Clece","url":"https:\/\/clece.es\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clece.es\/es\/#\/schema\/logo\/image\/","url":"https:\/\/sitio2.utopiasl.eu\/wp-content\/uploads\/2024\/10\/Logotipos_filiales_Clece_logotipo.png","contentUrl":"https:\/\/sitio2.utopiasl.eu\/wp-content\/uploads\/2024\/10\/Logotipos_filiales_Clece_logotipo.png","width":5000,"height":5000,"caption":"Grupo Clece"},"image":{"@id":"https:\/\/clece.es\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CleceSociedadAnonima\/","https:\/\/x.com\/Clece_","https:\/\/www.linkedin.com\/company\/clece-sa\/"]},{"@type":"Person","@id":"https:\/\/clece.es\/es\/#\/schema\/person\/d2e0cbcc4c37c86ab7c1ee12dd9ca013","name":"Manuel Quintana","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ef55aed519439bb51078cd519542b9e82b3317a78b489372d5725085de18c6c2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef55aed519439bb51078cd519542b9e82b3317a78b489372d5725085de18c6c2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef55aed519439bb51078cd519542b9e82b3317a78b489372d5725085de18c6c2?s=96&d=mm&r=g","caption":"Manuel Quintana"},"url":"https:\/\/clece.es\/en\/author\/manuelq\/"}]}},"_links":{"self":[{"href":"https:\/\/clece.es\/en\/wp-json\/wp\/v2\/posts\/4778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clece.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clece.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clece.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clece.es\/en\/wp-json\/wp\/v2\/comments?post=4778"}],"version-history":[{"count":1,"href":"https:\/\/clece.es\/en\/wp-json\/wp\/v2\/posts\/4778\/revisions"}],"predecessor-version":[{"id":4779,"href":"https:\/\/clece.es\/en\/wp-json\/wp\/v2\/posts\/4778\/revisions\/4779"}],"wp:attachment":[{"href":"https:\/\/clece.es\/en\/wp-json\/wp\/v2\/media?parent=4778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clece.es\/en\/wp-json\/wp\/v2\/categories?post=4778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clece.es\/en\/wp-json\/wp\/v2\/tags?post=4778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}