{"id":5826,"date":"2015-07-21T22:00:00","date_gmt":"2015-07-21T22:00:00","guid":{"rendered":"https:\/\/sitio2.utopiasl.eu\/2015\/07\/21\/clece-obten-a-adxudicacion-da-explotacion-publicitaria-do-intercambiador-da-avenida-de-america\/"},"modified":"2024-10-01T08:22:34","modified_gmt":"2024-10-01T08:22:34","slug":"clece-obten-a-adxudicacion-da-explotacion-publicitaria-do-intercambiador-da-avenida-de-america","status":"publish","type":"post","link":"https:\/\/clece.es\/gl\/2015\/07\/21\/clece-obten-a-adxudicacion-da-explotacion-publicitaria-do-intercambiador-da-avenida-de-america\/","title":{"rendered":"Clece obt\u00e9n a adxudicaci\u00f3n da explotaci\u00f3n publicitaria do intercambiador da avenida de Am\u00e9rica"},"content":{"rendered":"<p><em><strong>Madrid, 22 de xullo 2015.<\/strong><\/em> Dende o pasado 1 de xullo, a empresa Clece Out Of Home (OOH) enc&aacute;rgase da explotaci&oacute;n publicitaria do intercambiador da avenida de Am&eacute;rica, un dos n&oacute;s de transporte m&aacute;is transitados de Madrid.<\/p>\n<p>Concretamente, Clece OOH disp&oacute;n na avenida de Am&eacute;rica dun completo circu&iacute;to dixital que consta de 110 pantallas situadas nas d&aacute;rsenas e nas zonas de espera. <em>&laquo;O tempo medio de permanencia dos viaxeiros nestes espazos adoita roldar os 10 minutos, unha espera que de certo se far&aacute; m&aacute;is entretida grazas &aacute; difusi&oacute;n e visualizaci&oacute;n de mensaxes publicitarias atractivas, ademais da comunicaci&oacute;n de mensaxes e informaci&oacute;n que poida ser de utilidade para os usuarios dos medios de transporte&raquo;, <\/em>explica Concha Mach&iacute;n, xerente de Clece OOH.<\/p>\n<p>Con este proxecto, Clece consol&iacute;dase no sector da publicidade exterior nos principais intercambiadores da capital ao incorporar o da avenida de Am&eacute;rica a outros que a empresa xa xestionaba, como praza Castilla e Pr&iacute;ncipe P&iacute;o. Neles, Clece OOH ofrece soportes de gran formato, convencionais e dixitais que permiten achegar informaci&oacute;n de axuda aos viaxeiros e contrib&uacute;en a unha maior visibilidade e alcance das campa&ntilde;as publicitarias de anunciantes e marcas.<\/p>\n<p>Os intercambiadores son espazos de grande interese publicitario situados en zonas estrat&eacute;xicas da cidade onde confl&uacute;e un gran n&uacute;mero de p&uacute;blico nun mesmo espazo, entre os viaxeiros procedentes de distintos medios de transporte (metro, autobuses, Renfe&hellip;) e as persoas que pasan pola r&uacute;a.<br \/>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madrid, 22 de xullo 2015. Dende o pasado 1 de xullo, a empresa Clece Out Of Home (OOH) enc&aacute;rgase da explotaci&oacute;n publicitaria do intercambiador da avenida de Am&eacute;rica, un dos n&oacute;s de transporte m&aacute;is transitados de Madrid. Concretamente, Clece OOH disp&oacute;n na avenida de Am&eacute;rica dun completo circu&iacute;to dixital que consta de 110 pantallas situadas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-5826","post","type-post","status-publish","format-standard","hentry","category-novas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clece obt\u00e9n a adxudicaci\u00f3n da explotaci\u00f3n publicitaria do intercambiador da avenida de Am\u00e9rica - Clece<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clece.es\/gl\/2015\/07\/21\/clece-obten-a-adxudicacion-da-explotacion-publicitaria-do-intercambiador-da-avenida-de-america\/\" \/>\n<meta property=\"og:locale\" content=\"gl_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clece obt\u00e9n a adxudicaci\u00f3n da explotaci\u00f3n publicitaria do intercambiador da avenida de Am\u00e9rica - Clece\" \/>\n<meta property=\"og:description\" content=\"Madrid, 22 de xullo 2015. Dende o pasado 1 de xullo, a empresa Clece Out Of Home (OOH) enc&aacute;rgase da explotaci&oacute;n publicitaria do intercambiador da avenida de Am&eacute;rica, un dos n&oacute;s de transporte m&aacute;is transitados de Madrid. 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